Lemurs had their 15 minutes of fame, back when DreamWork’s Madagascar came out in 2005. This year it’s time for IMAX Island of Lemurs: Madagascar to shine a spotlight on this primates.
We discussed before how nature documentaries influence the public’s understanding of science, and mostly increase the general public’s science literacy. Which is why I was curious to test the effect of the Madagascar movie: what did it teach the general public? Did it result in the public’s new understanding of lemurs? During my visit to the Duke Lemur Center, I had the perfect opportunity to find out. During the 40 minute car ride, I asked acting driver and education specialist Chris Smith. And here’s what he told me:
This is the second installment of our participation on Lemur Week. For Part I, click here.
Their ghostly eyes are lovely windows to their souls.
Lemurs are primates – they have long tails, tree-climbing hands, and incredible curiosity. At least that’s what I encountered on my visit to the Duke Lemur Center (sponsored by Owen Software). Education specialist Chris Smith led me on an amazing tour. See below:
The Duke Lemur Center offers tours, similar to the one above. Their goal is to raise funds for research (Smith estimated that 10% of the center’s funds come from tours). Most of all, the center aims to educate the public and raise awareness about lemur conservation. And it seems to pay off: in 2013, they received 18,000 visitors (5,000 more than a previous record-breaking year). In addition to tours, the educational department is expanding to bring in even younger visitors, so conservation education can start earlier. The Duke Lemur Center now has a “primates for pre-schoolers program” for kids ages 3-5, and a “leaping lemurs summer science camp” for 6th and 8th graders from all over the country. For the grown-ups, there’s an “evening with the experts” with such curious topics as “are you smarter than a lemur?”.
Come back Wednesday for another video on Duke Lemur Center, when we’ll explore some of Chris Smith’s strategies when talking lemur science to the public.